Magic words for creative rebels and modern event pros...because it's your time to shine
You think “because it has always been done that way” is a terrible way to do business.
I see you and I adore people like you!
You’re not just showing up every day to throw expensive parties; instead, you’re here to help celebrate a couple’s love story or to facilitate a transformational experience. Your favorite kind of events are the ones that change lives.
Your copy (the words on your website, in your emails, and everywhere else) plays a huge role when it comes to your ideal clients finding, falling in love with, and hiring you. But maaaaybe the words on your website aren’t bringing in those dollar bills or dream clients. So how do we fix that?
Well! I’m glad you asked. 😉
That’s where I come in. Consider me – in equal parts – your personal wordsmith-y fairy godmother (for the love + transformation) and swamp ogre (for the chuckles).
I’m Carly Eckerle-Turner, a whimsical wordsmith with a dry sense of humor. I write smart, fun copy and content for wedding, event, and travel pros so they can connect with their dream people, book up their services, make more money, and change more lives.
Sound good? Keep reading.
I’ve been writing for… forever. Literally. At any time between ages 6 and 11, you could usually find me 1) reading or 2) creating long lists of (horse-related, no doubt) titles that would one day complete my extensive series of novels. OBVIOUSLY I was going to be a writer.
But then Every Adult in the World™ told me I’d never be able to make a living doing what I love and what I’m best at – writing – and I listened.
Still, I studied Humanities, English, and Professional Writing in college. And then graduated into the recession. *cue confetti*
So I did what basically every elder millennial did: found a job I liked and was good at that also paid the bills. I spent more than a decade hustling in my industry: hospitality, travel, and events. No matter the position, I always managed to set myself apart as the go-to person for crafting and editing copy.
From Reservations, Front Desk and Social Media Management at indie properties to Convention Services and Event Management at big-name convention and luxury hotels, I’ve done it all. I even served as the Meetings & Events Planner for the second-largest veterinary association in the United States, which meant I planned continuing education conferences and conventions for 200 – 2,000 people and worked with more than 100 expert speakers every year.
I enjoyed it, was great at it, and figured there would always be time for writing “one day.”
Finally, a medical emergency forced me to wake up to the fact that life is too damn short to wait for “one day.” And here I am: a copywriter who specializes in web copy, sales pages, email copy, and content for wedding and event pros.
My time in hospitality and events taught me to be organized, patient, and practical. Serendipitously, that all translates perfectly into crafting swoon-worthy copy for amazing people like you. Excellent service and making my clients feel completely loved-up is second nature.
Annnnd perhaps best of all? I’ve accumulated ten years of knowledge and expertise around events, weddings, and travel. That’s rare, and it means that I have a unique understanding of you and your industry that the average copywriter just won’t. It also means you have someone in your corner who truly gets what you do.
I’ve written all sorts of copy and content for businesses of all sizes (you might’ve seen my work on WeddingWire, The Knot Worldwide, DisneyFoodBlog, or AllEars.net), but I’m specially equipped to help wedding, event, hospitality, and travel professionals.
My talent? Infusing your delightful, one-of-a-kind personality, purpose, and sense of caring into every relatable paragraph so your dream clients can fall head-over-heels in love with and hire you.
Wanna hear more about working together?
Washington State University
- Bachelor of Arts with concentrations in English and History
- Minor in English
- Professional Writing Certification
- 500+ events rocked
- 300+ expert speakers managed
- 1,717 continuing education hours approved
- Websites, email campaigns, and marketing materials for 9 major conferences completed
- 10+ years in hospitality, travel, and events