New Boots, Value, and the Subjectivity of Pricing
My thumb hovered over “add to cart.” I’d been in the market for a pair of Chelsea boots that excited me for well over a year, and I’d just found the perfect pair. Classic. Made for the long haul. Sleek, but also a little edgy. Equally appropriate for drinks in a ritzy...
How to communicate event changes or cancellations without making everyone hate you
Hey! Remember this post from the earlier days of the pandemic -- Should I cancel my event because of COVID-19? Well, a lot has changed since then. Non-essential business came to a halt. People stayed home (aside from frontline workers, vital personnel, and terrible...
Should You Cancel Your Event Because of COVID-19?
OKAY, 2020. Damn. We were minding our business, just trying to maintain our mental health while the world burned (literally), look after our communities, run ethical companies, and launch life-changing events. And now… coronavirus. If you started out thinking that...
Bad News: You Can’t Use Internet Freebies to DIY Professional Results
This might be a hard pill to swallow: you can't use internet freebies to cobble together words that will even come close to what you'd get by hiring a professional copywriter. Dun dunn dunnnn. How many times have you put off hiring a pro--whether it be a...